There are several valet driver applications on the market currently. However, I analyzed the top three, which are featured below:
Valet drivers need features they feel comfortable and familiar with. Providing a product that can instill confidence while at work can lead to a greater sense of productivity and a higher rate of efficiency.
QR Code Scanner
The simplicity of scanning a QR code/barcode on your phone allows for a convenient utilization of a service that would otherwise take a couple of steps to feel comfortable.
I designed a survey targeting Atlanta area valet drivers, and distributed it across Facebook groups, Reddit channels, and valet stands in the Atlanta area.
Speaking to valet drivers and collecting data gave me enough information to create a valet driver user persona. Major key points include cashless tipping, notification systems, and electronic valet tickets.
Mood Board and Style Guide
Main User Flow
I organized data into a user flow for when a valet driver is first signing up to use the app. This is a quick process, straghtforward, and should only need to be completed at the beginning of employment.
I sketched out the following screens: valet drivers scanning in new tickets and valet drivers initial sign-up aspect of the app, which would correspond to where the valet would be working during their shift.
I designed low fidelity screens for a support section, location search, and the ability to save a working location for a valet drivers shift.
User Testing with Valet Drivers
Usertesting.com gave some additional insight into menu placement, positive experiences with cashless tipping, and possible features to consider in future iterations.
Jeremy has access to an app that allows easy tracking of cars being dropped off and requested. He knows exactly how much money he is bringing in via tips, and that awkward “counting the money in front of the customer” stage is no more! He can go back to being efficient, working hard, and making more money.
Valet drivers find it difficult to keep track of customers information. Figuring out when customers drop off their vehicles and when they are ready to pick them up can be a challenge. Finally, gratuity can be uncomfortable for valet drivers to be responsible for wads of cash at the end of a shift.